Sending a regular email newsletter is one of the most effective forms of online marketing. Not only do newsletters keep your existing customers engaged, but a well-crafted newsletter will also convert prospective customers into paying ones. However, finding the time to design, create, code, and send a newsletter can often be a challenge for busy business owners. Luckily, there is no shortage of newsletter templates available, and many of which are created specifically for the content you want to share.
How Your Business Can Benefit From A Newsletter
Whether your business is a B2B organization (such as a manufacturing company or accounting firm) or a B2C company (such as a fashion retailer or a restaurant), newsletters are a great way to keep both potential and prospective customers up-to-date on the latest happenings at your company. If done correctly, your newsletter will build an engaged list of subscribers, keep your business top-of-mind, and nurture leads that have entered your pipeline.
At its most basic, a newsletter is another vehicle that your business can use to promote your products and services. Besides encouraging subscribers to contact your company—clicking through to a website, responding to the email, or calling a phone number—a newsletter streamlines the sales process by explaining the benefits of your products and services and establishing your company’s credibility. Since subscribers must opt-in to receive your newsletter, it is an opportunity to capture information that will help you learn more about who is interested in your company’s offerings.
Content Best Practices For Newsletter Templates
When creating content for a newsletter, keep in mind that every business is unique and will have different requirements based on their customers, goals, and objectives. However, there are some best practices that you should follow for developing content for your newsletter templates.
Be Mobile Friendly
Mobile technology has transformed how consumers interact with their email accounts, and businesses should take this into account when choosing newsletter templates. When creating content for mobile devices, remember that tighter email content that is shorter and precise will be much easier to read on a smaller screen.
With over half of all emails being opened on mobile devices, it’s almost certain that your newsletter will be opened on a smartphone. To ensure the content you create renders beautifully across all devices, choosing newsletter templates that are mobile-friendly and responsively designed should be one of your top priorities.
The best newsletter content is personalized and highly relevant to each subscriber on your list. Personalized emails—a person's name or a product similar to their last purchase—will help your business stand out in an already crowded inbox, increase the open rate, and strengthen customer experiences by delivering the right content to the right people at the right time.
While you may see a newsletter as an opportunity to advertise your products and services, your subscribers don’t want to see a hard sell newsletter from you 100% of the time. Not only will overly promotional in newsletters decrease your open rate, but it is more likely that subscribers will mark it as junk and write off your business.
Your goal when creating newsletters should be sharing content that is 90% informative/educational and 10% promotional.
Top 10 Free Newsletter Templates
Setting up newsletter templates in your email system will make it that much easier for you to deliver mobile-friendly content that is highly relevant and informative to your highly relevant content to your subscribers’ inboxes on a regular schedule. And, while content is the meat and potatoes of your newsletter, getting the HTML coding and design part down is also important. Thankfully, there are plenty of free newsletter templates you can use to catch your customers’ eye.
1. Email Monks MailChimp Master Template
If you use MailChimp as your email service provider, Email Monks Master Template integrates seamlessly with Mailchimp’s Template Editor so you can update template blocks, images, and copy to create customized newsletter templates. Plus, the HTML is compatible with 40+ email clients so your message renders properly, whether a subscriber is viewing on Gmail or Hotmail. With 25+ unique sections that are fully customizable (and mobile-friendly), the Mailchimp Master Template is an easy way to get started.
2. Pook Newsletter Templates From Litmus
The Pook newsletter templates from Litmus are modern, sleek, and multi-functional. You can use Pook for many newsletters, from monthly emails that update customers on new product features to internal quarterly emails that provide your employees with company highlights and happenings.
Litmus is email testing software that prides itself on rendering emails correctly on all devices and all email clients. If you have questions about using Pook Newsletter, head over to the Litmus community which will happily answer questions, share tips, and help you find other useful resources.
While you are required to create a Litmus account to access the newsletter templates, it is free to do so with your email address.
3. Mooza By Pixel Hint
Mooza is a newsletter template created by Pixel Hint, a company that creates tutorials for web designers and developers. Mooza has a clean design that is both simple and bold, so it can be used for many newsletter templates.
4. Skyline High Classroom By Lucid Press
Originally designed as a student newsletter template for educational institutions, the Skyline High Classroom can easily be used by businesses, too. Following the three-column format, this newsletter template is flexible and highly effective because it draws the reader’s eye to your most important content. Add in the ability to customize the font, colors, and images, and you will find that the Skyline High Classroom newsletter template is easy to use and delivers results.
5. Coffee By CakeMail
If you want to showcase a product or featured service in a newsletter template, Coffee is an effective email that incorporates strong visual elements to catch the reader’s attention quickly. If your business offers a wide variety of products or services, the Coffee template can be customized to deliver personalized information on a product relevant to a subscriber.
ZURB has a range of free responsively designed email templates, including a newsletter. Besides a fluid layout you can customize with your brand colors, images, and copy, this newsletter template comes with a separate CSS stylesheet and HTML file to make the editing process easier. Downloading the newsletter templates from ZURB is fast and easy—you don’t even have to provide an email to get your content.
99designs is an online collaboration platform that connects graphic designers and businesses. Since graphic design is a significant component of email, 99designs offers a set of 45 email templates which can be used for newsletters, promotional messages, and personalized responses. The email templates are responsively designed, compatible with most major email clients, and free—you only need to provide an email address to receive the files.
Antwort offers three free newsletter templates:
Since each template is responsively designed and mobile-compatible, columns on a desktop will automatically condense when opened on a mobile device. One of the first things you will notice when you download the Antwort newsletter templates is that they are minimalist in design, which is useful if you plan to do a lot of customization (such as using dynamic content).
If you are searching for some inspiration for ways to set up your email, Themezy’s free newsletter templates have different color schemes and layouts to jump start your creative side. You don’t have to submit an email address to download the newsletter templates, which are all designed to be responsive.
10. Email on Acid
Email on Acid offers a free template with a fluid design that's also mobile-friendly. Although there is only one template, you can mix and match each section of the layout to meet your specific requirements. The layout supports one, two, or three columns, and the layout seen is triggered by the width of the device’s screen. For example, mobile devices will see the version of the email that has been converted into one-column to ensure it is easy for the viewer to read.
As you can see, there is no shortage of free newsletter templates available, with each using a unique design to deliver your message in the most effective way possible to subscribers. When choosing, evaluate all the different options available and pick a design that amplifies the content you want to showcase.
If you are overwhelmed with all the newsletter template options, take a step back and think about what resonates best with your customers. You can also try subscribing to another business’s newsletter that has similar customers to yours for design ideas and content inspiration. Or, split your subscriber list and test different layouts and designs to see which work best. Remember, whatever you need to communicate—and how you want to communicate it—there are plenty of free newsletter templates to help you get the job done.