Business cards are typically the final impression you make when meeting a potential client. Having the best business card templates are crucial to ensuring your design, layout, and information are displayed in an aesthetically pleasing and informative way. With so many business cards available on the market, finding the right one can be overwhelming at the time. However, depending on your business or what you do, certain templates will work better for you and portraying your information than others. Below you will find some of the best business card templates for various different occupations.
Where Can You Find Business Card Templates?
You can find business card templates in a number of different places. Most likely the most convenient way to find them is simply using a search engine. There are hundreds of different business card templates online available for free or purchase. Typically, the free business card templates are already designed and laid out.
All you have to do is replace the example text with your own information and you are ready to go. Platforms that offer free business card templates typically have hundreds of different pre-designed cards that you can go through and choose from. They are typically split up into style categories such as modern, whimsical, floral, monochromatic and so on and so forth covering all the different style designs they offer. Within each style category, you can choose from multiple different templates. All templates should have your name, business name, and contact information on it.
The most prominent text on any business card should be your name and your position or work title. Typically, your name is in larger text than the rest of the text on a business card. You want any client or person who obtains your card to remember your name, therefore, it should stand out the most on a business card. As stated above your name should be typed in larger text.
Aside from that, you can make your name stand out by using a bold font, italicized font, a different font altogether, or making it a different color than the rest of the text on your business card. If you are willing to spend a little more money, you can even make your name be pressed on so that the text is raised. This not only makes your business cards look more professional, but the texture will help clients find your card and remember your name even better.
Below your name should always be your position or job title. This gives individuals who have your card reference and a better idea of who you are. This is especially important if you hand out business cards often and are not able to formally introduce yourself and explain what you do.
For example, if you are a hiring manager and you give out your business card, you will be a top contact if that person or someone they know may be job searching in your industry. If you simply hand out a card with just your name on it, the fact that you are a hiring manager and are a great point of contact is unknown, essentially hurting your potential to make contacts and find brilliant hirees.
If you work at a physical location, make sure to note where that location is. However, especially in this day in age with so many people working from home or freelancing, it is not absolutely necessary. If you work from home and do not want to disclose that personal information, you should consider getting a P.O. Box or simply leaving that area blank.
If you freelance, an idea to fill the location space is having a one or two sentence tagline selling yourself and what you can do. Typically, if you freelance you are a multi-talented individual that can do a number of different things. Your business card is a great way to sell yourself and your expertise to potential people who may want to contract work to you.
If you have a work phone, you should be sure to include it as well as any relevant extensions one may need to get ahold of you. If you work from home and do not want to disclose your cell phone or home phone number, again it is completely acceptable to leave that area blank. However, there are still people in the world that would rather contact you via phone, so if you are comfortable putting your cell phone number on there, you should! Just know you will always be "on call" and there is no way to screen calls.
You should always have an email address on your business card. If you have a work email, use that one. Again if you freelance or are just starting to get in the working world and do not have an email yet, emails are one of the easiest things to create and regulate. Create an email address for your business card where only business emails come in. Potential clients or jobs will not get lost in your personal email's Inbox and it is a great way to filter work emails and keep them in one place.
Last but certainly not least, you should always include a website where people can refer to for more information. If you work for a large company like a bank or insurance agency, this is not extremely important but should be added to provide the most information you can to prospective clients.
A website is very important if you are a freelancer and you have a site that showcases all of your work or if you are a small business owner or work for a small business that others may not know a lot about. If you are a freelancer, you can use your website as a little resume or portfolio for all prospective clients to see. It increases credibility.
Is There a Need for Business Cards?
Although many clients or potential contacts are made over the internet nowadays, business cards are still extremely important and you should always keep a few on you. They serve their own purpose and are more of an informal pass of information. If someone is actively searching for a client or service, they will typically use the internet and do their own research.
Business cards do not really play a huge part in that kind of client or contact outreach. However, say you meet someone in passing on the street or in a restaurant or bar. They may not need your service at the moment, but making that initial face-to-face impression and handing over your business card leaves an imprint in their mind.
If they are ever in search of the service you provide, they will think of you and your meeting first and hopefully reference your business card before doing any online research. If you did not have business cards on hand during this interaction, you would never have the potential of working with that individual in the future.
Another important reason to have business cards is that they create credibility around your name. Simply saying you are in sales does not mean as much as an official business card showing the company you are with, your position, and your contact information. It enhances your believability and knowledge when speaking to other individuals.
How to Choose the Best Business Card Template
Depending on what sector you work in, there are business card templates that work better for you. If you own or work for a well known and reputable business, you should use that to your advantage. Although we stated above that your name should be the biggest text, this is one case where you should use the front of the business card to show off your company name and any well-known tagline associated with it. On the back make sure to have your name and all contact information.
If you have a personal brand or freelance, you want a business card that reflects exactly what you do. If you are someone that is in a fun industry or do not take yourself too seriously, consider adding a quote or tagline that describes yourself. Likewise, if you like to portray professionalism and credibility, showcase that through a tagline or a sleek monochromatic business card.
If you are in a creative profession, make sure to showcase that through your business card templates. If you are in a creative profession, you have a little more room to play with graphic design and colors. You want your personality and your work to show through the business card.
Are you bilingual or do a lot of international travel for business? Business card templates that allow you to express your multifaceted language talent is always a good idea. Use one of the many double-sided business card templates there are and have all of your information on one side in one language and the exact same information on the other side in a different language.
Business cards are such an important part of marketing yourself and opening your client base. Finding the perfect business card template is so important. Whether you are a freelancer, a globetrotter, or work for one of the biggest banks in the world, use the information above to help find the best business card template for you.